The “high quality pizza” market is currently still undiscovered terrain ready to be explored, considering that right now the market is still being dominated by medium to low quality American food chains. The Pizza Firenze guarantee is that we take authentic, high quality “made in Italy” food products, the kind which Italians enjoy, and make them available to the rest of the world!
PIZZA FIRENZE Is The Ambassador For Authentic “Made In Italy” Taste And Quality, Not Only In Italy But Worldwide.
PIZZA FIRENZE Presents The Real Pizza Made Exclusively Using High Quality Products, which are Simple And Fresh
A SUCCESS STORY
Since The First Pizzeria Opened In Florence In 2001, PIZZA FIRENZE Has Made Its Name By Bringing Out The Best In The Most Famous And Typical Of All Italian Dishes: The “Italian Pizza”. By Valuing High Quality, Pizza Firenze Has Been Able To Gain Popularity And Open 7 Pizzerias In Florence, With More Coming In The UK. A Combination Of A Great Passion For Ingredients And The Constant Search For The Best And Freshest Products On The Market, Paired With Reasonable Pricing, Is What Makes The Pizza Firenze Concept So Unique And Successful.
EASY. POWERFUL. EFFICIENT.
THE SECRET OF PIZZA FIRENZE:
BRAND & MARKETING MANAGEMENT As well as achieving commercial success, Pizza Firenze has developed an effective business plan that allows each individual pizzeria to adapt to the needs and demands of the local area.
PIZZA MAKERS TEAM Our team of professional pizza-makers, known as “Pizzaioli”, express their knowledge and experience in the traditional Italian art of making pizza, passing their knowledge on to a younger generation of “Pizzaioli” thanks to ongoing training.
QUALITY CONTROL TEAM Products, quality and service are checked and approved by an experienced team, in order to increase cost optimization and uphold high standards of service quality.
LEGAL & BUSINESS SUPPORT All commercial and legal issues are managed and coordinated by our central headquarters, the owners of the brand.
Pizza Firenze has built up a strong presence in the Florence area, becoming a well-known brand, and one of the oldest and most well-established pizza names in the city, with more than 1000 seats, over a hundred employees and more than 2000 customers every day.
2008 BUILDING THE BRAND
Despite a constant demand for new openings and partnerships, Pizza Firenze preferred to consolidate and perfect the quality and customer service of existing pizzerias.
2005 PIZZA FIRENZE BEGINS
From the start Pizza Firenze was able to grow quickly in size. After the immediate success of our very first pizzeria, where we only offered takeaway pizzas, by 2005 Pizza Firenze had already opened three restaurants in Florence and was able to reach three times the initial sales.
ITALIAN EXTRA-VIRGIN OLIVE OIL
Quality extra-virgin olive oil, which originates from the sunny Tuscan hill-country, is one of the starting points of this successful project, which relies entirely on quality fresh and local produce.
FLOUR AND TOMATO
Behind every excellent pizza there is a true philosophy, based on a few simple ingredients of the very highest quality. Our tomatoes are always the typical San Marzano variety, and we exclusively use Italian wheat flour to create the perfect pizza crust.
To complete this simple yet top quality formula, Pizza Firenze uses several other products of excellence, among which: Grana Padano D.O.P with a minimum age of at least 18 months, Mozzarella di Bufala (Buffalo Mozzarella) from Campania DOP, fresh wild basil, capers from Pantelleria and Sicilian anchovies.
CONCEPT & MODULES
This is our basic module with a single chimney, and it acts as a central, characteristic production point, where pizza is baked in the traditional Italian stone oven.
“CORNER BOOTH” MODULE
This is ideal for a corner booth in spaces like airports, stations and galleries, including over-the-counter sale of typical Italian foods, with high quality ensured.
Module B combines a typical pizzeria feel, with traditional wood-bake oven, with a style which is true to the concept of the brand: simple but high quality. Here pizzeria, restaurant and take-away pizza are combined.
In Italy the sales of our award-winning GLUTEN-FREE PIZZAs represent up to 40% of total turnover, a significant phenomenon.
PIZZA FIRENZE provides the method, recipe and training to produce a delicious GLUTEN-FREE pizza dough without sacrificing the great attributes of the traditional Italian Pizza.
Our unique “GLUTEN-FREE” Pizza is an entirely new and tasty choice for health-conscious pizza lovers around the world.
PIZZA & OTHER DISHES
– Pizza Margherita
– Pizza Margherita DOP
– Pizza Marinara
– Pizza Partenopea
– Pizza Fumè
– Pizza Caprese DOP
– Pizza Burrata
– Typical Italian appetizers
PASTA: regional recipes and
– Fresh pasta specialties
– Bronze drawn pasta
– Beef filet
– Grilled fish
– Fried fish
– Traditional Italian desserts
– “00” Variety Flour
– San Marzano tomatoes
– Pachino cherry tomatoes
– Buffalo Mozzarella DOP
– Mozzarella fiordilatte
– Italian extravirgin olive oil
– Grana Padano DOP
– Fresh basil
– Anchovies from Aspora
– Capers from Pantelleria
– Wild Calabrian Origano
– Calabrian garlic
– Calabrian hot pepper
– Head “Pizzaiolo”
– Assistant Chef
1. THE OPPORTUNITY
To become the first healthy & high quality, Italian, pizza on-the-go restaurant in your market, as a “turnkey” project.
– Significant scalability potential for high streets, leisure locations, education facilities (universities, colleges), travel hubs and shopping malls.
– Flexibility of trading models: eat in, take away and delivery.
2. REQUIREMENTS, SKILLS AND EXPERIENCE
You do not need to be an experienced Pizzaiolo, thanks to our in-house training course, and specialised training schools. Pizza Firenze will also provide training to the restaurant owners and managers.
3. COST OF OPENING A PIZZERIA
Several different factors will determine the final cost. The most important being the size of the restaurant.
4.WHY OPEN A PIZZERIA?
First of all because it is a great business opportunity which works, as confirmed by private research institutes and by official data, such as that released by the Italian Chamber of Commerce.
Here at Pizza Firenze we are able to offer very high profit margins on both simple, classic pizza (Margherita etc), as well as pizzas with toppings. This makes it possible to open outlets even in prestigious locations.